2024 HMC Awards Open with Expanded Jury of Industry Leaders
HMC Welcomes Collage Group as the Exclusive Sponsor of the Award SeriesNew Impactful Multicultural Research Category Added to Recognize Cultural Insightsthat Drive Creative Ingenuity Fairfax, Va. (January 26, 2024)–Over the course of three years, the Hispanic Marketing Council (HMC) has experienced explosive year-to-year growth in entries for the HMC Strategic Excellence Awards, the only award competition of its…
Collage Launches fluen.ci for Instant Brand Cultural Insights
New AI-Powered, SaaS Application Gives Marketing & Insights Professionals Unrivaled Depth of Insights Grounded in 12+ Years of Research Bethesda, MD, Oct. 31, 2023 (GLOBE NEWSWIRE) -- Cultural intelligence powerhouse Collage Group unveiled a new, AI-powered software solution, fluen.ci, providing instant access to culture-centric, brand-specific insights for marketing and insights leaders at America’s iconic brands. Grounded…
Collage CEO David Wellisch Named 2023 EY Award Finalist
Entrepreneur of The Year® celebrates ambitious entrepreneurs who are building bolder futures. Washington, D.C., May 04, 2023 (GLOBE NEWSWIRE) -- Ernst & Young LLP (EY US) has announced that David Wellisch, CEO and Co-Founder of Collage Group has been named an Entrepreneur of The Year® 2023 Mid-Atlantic Award finalist. Now in its 37th year, Entrepreneur of…
Revealed: Top Ads Resonating Among Younger Black Consumers
Cultural Intelligence company, Collage Group, explains why ads for Band-Aid, Dove and Walmart earned top ranks A recent study examining more than 80 commercials determined which advertisements resonated the best among younger Black consumers aged 18-42. The analysis, conducted by cultural intelligence leader, Collage Group, assesses ad performance using the Ad Cultural Fluency Quotient (A-CFQ)…
The Impact of Culture on American Holiday Celebrations: Collage Group Explains
Washington, D.C., Nov. 17, 2022 (GLOBE NEWSWIRE) -- In anticipation of the coming holiday season, cultural intelligence company, Collage Group, explored how American consumers prepare for and celebrate the winter holiday season. Calling on findings from its multicultural Holidays & Occasions research, experts examined how culture impacts several end-of-the-year holidays: Thanksgiving, Christmas, and Kwanzaa. Collage…
Multicultural Americans Believe the American Dream is Still Reachable, says Collage Group
Washington, D.C., Nov. 10, 2022 (GLOBE NEWSWIRE) -- Findings from a new study reveal that multicultural Americans have strong faith in the “American Dream.” In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers. This is…
Collage Group Appoints Gregory Cypes as Chief Product and Technology Officer
Washington, D.C., Oct. 12, 2022 (GLOBE NEWSWIRE) — The leading source of cultural intelligence, Collage Group, announced today that Gregory Cypes has joined the team as Chief Product and Technology Officer, a new leadership role. With more than 20 years of experience in the tech sector, Cypes is expected to shape the future of the company’s cultural intelligence platform,…