The stunning growth of video games and virtual reality within the entertainment industry is attributable to two core segments: youth and multicultural consumers. Brands need to understand how to leverage this passion point to activate these key segments as gamer culture continues to blend with the mainstream.
https://www.collagegroup.com/wp-content/uploads/2020/03/afif-kusuma-nKVZ1GdAsag-unsplash-e1585257428221.jpg9812500Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2020-03-27 19:03:082020-04-22 19:15:17How Multicultural and Youth Consumers are Reshaping the Video Game Industry
The IPO of Pinterest last week could only be described as good news for its shareholders, making its co-founder and CEO Ben Silbermann an overnight billionaire.
https://www.collagegroup.com/wp-content/uploads/2019/04/D8A6210.jpg38405760Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2019-04-26 17:08:082019-05-14 18:26:44Investors loved the Pinterest IPO but is it just a refuge for Gen X white women?
https://www.collagegroup.com/wp-content/uploads/2019/03/alejandro-alvarez-150148-unsplash-e1553104260588.jpg18114896Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2019-03-20 18:19:542019-03-21 13:40:50Must-Have for Marketers: The Essentials of Multicultural and Generational Marketing
How does advertising work? The dominant model for ad success today is based on “salesmanship,” where ads capture conscious attention, communicate benefits, and drive recall. The salesmanship model views the human mind as a calculator,…
https://www.collagegroup.com/wp-content/uploads/2018/12/joshua-earle-454963-unsplash-1.jpg20003000David Evanshttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngDavid Evans2018-12-17 22:44:332019-01-02 14:28:18The winning impact of cross-cultural and Hispanic themes in advertising
Election results are rolling in as we go to print, but in all likelihood you are reading this in the wake of the historic midterm election results. Our stock in trade is Multicultural, Gen Z and Millennial research, but in this post we take…
https://www.collagegroup.com/wp-content/uploads/2018/11/voters.jpg414810Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-11-07 02:40:372019-01-02 14:45:00Is What You Think of Trump’s Fan Base Fake News?
https://www.collagegroup.com/wp-content/uploads/2018/10/beautiful-cafe-close-up-248021.jpg27314096Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-10-12 17:47:242019-01-02 14:58:15Blame Gen Z: why shopping experiences are becoming easier by the click, touch and tap.
The U.S. Census Bureau recently released preliminary estimates from the 2017 American Community Survey. We’ve been digging through the data to identify and analyze demographic changes likely to impact your markets, and uncovered a few interesting…
https://www.collagegroup.com/wp-content/uploads/2018/09/rawpixel-651335-unsplash.jpg19253000Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-10-10 16:20:052018-10-10 16:20:052017 American Community Survey: First Look
In Taking a Stance: Examining millennial and gen-Z political issue positions, we established that despite being more likely than millennials to self-identify as conservative, gen-Z is decidedly progressive in its political leanings. It is possible,…
https://www.collagegroup.com/wp-content/uploads/2018/09/paul-hanaoka-608788-unsplash.jpg36485472Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-09-10 19:27:592019-01-02 15:11:45gen-Z “Family Values” offers new ground for marketers tapping into cultural themes
https://www.collagegroup.com/wp-content/uploads/2018/09/rawpixel-777266-unsplash.jpg26704000Katie Hocksteinhttps://collagegroup.com/wp-content/uploads/2019/05/logo.pngKatie Hockstein2018-09-06 22:18:092019-02-21 21:39:22Marketers Need to Rethink How to Mix Multicultural Themes and American Cues in Advertising