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Market Research and Consumer Insights to Understand America's Diverse Consumers

Find out why leading global brands like Clorox, Google, Nestle and P&G rely on Collage Group’s consumer research to understand and engage America’s diverse consumers.

Dive into the Latest Consumer Insights & Trends

Essentials of Gen X Consumers

Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.

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Understanding & Embracing Multicultural Terminology

Cultural Fluency, or the ability to use culture to connect effectively and authentically within and across consumer segments, is an emerging priority for brands. Understanding and embracing multicultural terminology is a key component of the cultural fluency journey.

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Case Study By Industry | Processed & Packaged Goods

To realize its mission of bringing “Flavor to All”, an international Processed & Packaged Goods Company recognized the need for a strong foundational understanding of diverse consumers as an imperative for building authentic connection across the total market.

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