How is the Audit conducted?
The audit relies on Collage’s Brand Cultural Fluency Quotient, or B-CFQ, as the underlying measure of cultural resonance for each brand. The analysis compares brand-level cultural resonance data across your selected audience (see below).
What is B-CFQ?
It’s a proprietary metric that quantifies how well your brand resonates across any cultural growth audience (i.e, ethnicity, age, lifestage, sports fandom, sexuality, gender) compared to your competitors. It measures across Fit, Relevance, Memories, Value, Trust and Advocacy. A higher B-CFQ means your brand is effectively connecting with that group—critical for unlocking higher ROI, driving conversion, and reducing brand risk with growth audiences.
Why does it matter?
By analyzing thousands of brands over multiple years, Collage found that a one-point change in B-CFQ corresponds to a 0.79 percentage-point change in purchase intent, which can then be quantified to revenue opportunity.
Can I measure other audiences?
Yes, the Collage methodology extends beyond a single audience.
Ready to grow with confidence?
Fill out the form to connect with our team and get your cultural resonance score for any cultural audience.
