Our subscription-based Insights Platforms Latinum and genYZ enable us to continuously engage with Americas top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most in this changing American landscape.
Leveraging millions of datapoints collected across a decade of continually deployed consumer surveys, we curate an unrivalled set of insights into the diverse perspectives of Multicultural America, including attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising.
Shared cost to start, custom when you need it.
Access to the shared-cost research on our Insights Platforms provides a springboard to help accelerate project timelines and reduce overall costs. When clients need to go beyond our shared-cost research, we provide full-service consulting services.
The Insight Scoop
You asked and we delivered: insights on holidays and occasions are here! Make the most of seasonal festivities by using this data to better connect with both younger and older consumers.
While consumers of all ages and backgrounds engage in social media, Millennial and Gen X moms participate in specific social media behaviors that marketers and insights professionals need to understand.
Christmas is a widely celebrated and much-loved holiday across racial and ethnic segments. And the associated spend is massive—more than 1 trillion dollars in 2018! Brands should go big during this festive season to ensure they capture their share of America’s increasingly diverse population.
Our latest research on Holidays and Occasions identifies where segments differ in their Thanksgiving attitudes and behaviors. Commonly associated with family time and eating turkey, this holiday actually has segment-specific nuances that brands must understand in order to win multicultural consumers.
Unleashing culture to drive brand growth