Insights Platforms

Our subscription-based Insights Platforms Latinum and genYZ enable us to continuously engage with Americas top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most in this changing American landscape.

Data and Tools

Leveraging millions of datapoints collected across a decade of continually deployed consumer surveys, we curate an unrivalled set of insights into the diverse perspectives of Multicultural America, including attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising.

 

Solutions

Shared cost to start, custom when you need it.

Access to the shared-cost research on our Insights Platforms provides a springboard to help accelerate project timelines and reduce overall costs. When clients need to go beyond our shared-cost research, we provide full-service consulting services.

The Insight Scoop

The Top 7 Most Culturally Fluent Brands of 2020

American consumers are experiencing a cultural transformation of unprecedented scope and scale. The pressure is on to rethink marketing with a focus on authentic connections that tap into culture, identity and emotion. This rapidly evolving landscape requires a new approach to assessing and building brands, centered on what we refer to as Cultural Fluency.

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