Snapshot of American Women: Engage Women’s Cultural Traits
April 5, 2021
Our new Women Cultural Traits research provides powerful new insights into this critically important demographic.
Consumer Research Platforms
Latinum and genYZ, our subscription-based consumer research platforms, provide a powerful way to stay on top of what matters most to diverse consumers.
Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success.
Consumer Research Data & Tools
Leveraging millions of datapoints, we curate an unrivaled set of insights into diverse America.
We go deep into attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising. But we recognize that insights based on over- and underindexing are not enough. Our proprietary analytics take insight a step further by revealing cause and effect – what works and why for different segments.
Custom Market Research
Shared cost to start, custom when you need it.
Access to the shared-cost research on our Consumer Research Platforms provides a springboard to generate superior consumer knowledge. Our clients use that insight to increase the ROI on the custom research they need to differentiate the brand with proprietary research. Collage provides a full suite of engagements that take brands to the next level with opportunity sizing, brand health, consumer research and ad testing.
The Insight Scoop
Five Essential Things To Know About Gen Z Consumers in 2021
March 31, 2021
Want to better connect with Gen Z? Read on for 5 takeaways and a presentation centered on enhancing your brand’s ability to authentically connect with the Gen Z generational cohort.
Five Things You Need To Know About Hispanic Consumers in 2021
March 25, 2021
Want to better connect with Hispanic Americans? Read on for 5 takeaways and a presentation centered on enhancing your brand’s ability to authentically connect with the U.S. Hispanic segment.
Reach Cultural Fluency Through LGBTQ+ Cultural Traits
March 11, 2021
The LGBTQ+ community is growing, skews young, and has tremendous buying power in the U.S. (estimated at $1 trillion).
How to Create Culturally Fluent Ads: Five Lessons
March 8, 2021
Using our CultureRate database, we analyzed over 100 ads gathered across the last 12 months to identify key lessons from “Culturally Fluent” ads that were best across all segments of the “New Wave” of younger Americans between 18-39.
Four Group Traits That Best Characterize Asian American Consumers
March 4, 2021
Collage Group’s latest consumer report on Asian Cultural Traits provides powerful new insights into this critically important demographic. Fill out the form to download an excerpt specific to the expertise-seeking cultural trait.
LGBTQ+ & Gender Program Launch: Spotlight on Women
February 24, 2021
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women’s consumer research.
Measuring the Cultural Fluency of Ads: Subaru
February 16, 2021
CultureRate:Ad and CultureRate:Brand are major initiatives that provide a research solution to members’ mounting need for comprehensive, ongoing analysis of the cultural fluency of branding and advertising.
Insights for Authentic Black Representation: Panel Discussion
February 9, 2021
Collage Group hosted a panel discussion on authentic representation of Black consumers in marketing. Catch up on the conversation that covers authentic black representation and the risk of misrepresentation.
Get In Touch.
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Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).