I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 250 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
Cultural Intelligence Trusted by Over 250 Brands
Consumer Research Platforms
Multicultural, Generations, LGBTQ+ & Gender and Parents & Kids, our subscription-based consumer research platforms, provide a powerful way to stay on top of what matters most to diverse consumers.
Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success.
Consumer Research Data & Tools
Leveraging millions of datapoints, we curate an unrivaled set of insights into diverse America.
We go deep into attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising. But we recognize that insights based on over- and underindexing are not enough. Our proprietary analytics take insight a step further by revealing cause and effect – what works and why for different segments.
Custom Market Research
Shared cost to start, custom when you need it.
Access to the shared-cost research on our Consumer Research Platforms provides a springboard to generate superior consumer knowledge. Our clients use that insight to increase the ROI on the custom research they need to differentiate the brand with proprietary research. Collage provides a full suite of engagements that take brands to the next level with opportunity sizing, brand health, consumer research and ad testing.
The Insight Scoop
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Learn more about how Collage Group can help you better connect with older Gen Z, younger Gen Alpha, and their (mostly) Gen X and Millennial parents.
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.