Cultural Intelligence Trusted by Over 300 Brands
Consumer Research Platforms
Multicultural, Generations, LGBTQ+ & Gender and Parents & Kids, Collage Group’s subscription-based consumer research platforms provide a powerful way to stay on top of what matters most to diverse consumers.
Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success.
Consumer Research Data & Tools
Leveraging millions of datapoints, we curate an unrivaled set of insights into diverse America.
Collage Group goes deep into attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising. But we recognize that insights based on over- and under-indexing are not enough. Our proprietary analytics take insight a step further by revealing cause and effect – what works and why for different segments.
Custom Market Research
Shared cost to start, custom when you need it.
Access to the shared-cost research on the Consumer Research Platforms provides a springboard to generate superior consumer knowledge. Our clients use that insight to increase the ROI on the custom research they need to differentiate the brand with proprietary research. Collage Group provides a full suite of engagements that take brands to the next level with opportunity sizing, brand health, consumer research and ad testing.
Upcoming Webinars and Live Events
The Insight Scoop
Engage LGBTQ+ Consumers for Pride Month with Insights
Reading Time: 2 minutes. Holidays and occasions are focal points for many – learn how LGBTQ+ Americans celebrate Pride Month and what the occasion means to them.
Connect with Americans across Generations through Holidays & Occasions
Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Four Steps to Win Parents of America’s Diverse Teenagers
Reading Time: 3 minutes. Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.
Drive Brand Relevance with Asian American Consumer Cultural Traits: Essentials of Asian American Consumers
Reading Time: 3 minutes. Collage Group’s presentation, Drive Brand Relevance with Asian American Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
The Top Ten Brands for Asian American Consumers: Insights from CultureRate
Reading Time: 3 minutes. Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.
Apply the Halo Effect to Drive Growth
Reading Time: 3 minutes. Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Collage Group CEO, David Wellisch, Honored as EY Entrepreneur of The Year® 2023 Mid-Atlantic Award Finalist
Reading Time: 2 minutes. Ernst & Young LLP (EY US) has announced that David Wellisch, CEO and Co-Founder of Collage Group has been named an Entrepreneur of The Year® 2023 Mid-Atlantic Award finalist.
Engage LGBTQ+ Gen Z with Intersectional Group Traits
Reading Time: 3 minutes. Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.
Juneteenth 2023: What Should My Brand Do?
Reading Time: 3 minutes. It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.