Collage Group

Master the Cultural Transformation of the American Consumer

Intelligence Trusted by over 200 Brands

Collage empowers brands to grow with the ever-changing cultural landscape

Consumer Research Platforms

Multicultural, Generations and LGBTQ+ & Gender, our subscription-based consumer research platforms, provide a powerful way to stay on top of what matters most to diverse consumers.

Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success.

Consumer Research Data & Tools

Leveraging millions of datapoints, we curate an unrivaled set of insights into diverse America.

We go deep into attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising. But we recognize that insights based on over- and underindexing are not enough. Our proprietary analytics take insight a step further by revealing cause and effect – what works and why for different segments.

Custom Market Research

Shared cost to start, custom when you need it.

Access to the shared-cost research on our Consumer Research Platforms provides a springboard to generate superior consumer knowledge. Our clients use that insight to increase the ROI on the custom research they need to differentiate the brand with proprietary research. Collage provides a full suite of engagements that take brands to the next level with opportunity sizing, brand health, consumer research and ad testing.

The Insight Scoop

Case Study By Industry | Automotive

August 3, 2021

Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.

Case Study By Industry | FinTech

August 2, 2021

Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in the online financial experience that improve cultural resonance.

Case Study By Industry | Wine & Spirits

July 27, 2021

Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.

Essentials of Gen X Consumers

July 22, 2021

Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.

How Consumers Across Generations Celebrate Halloween

July 21, 2021

Learn how consumers across generational segments interact with and celebrate Halloween.

Become Culturally Fluent & Future-Proof Your Brand for Growth | IDEA Forum Panel

July 19, 2021

At the 2021 IDEA Forum, hosted by the Insights Association, we were honored to host two special sessions centered on helping brands continue their journey to cultural fluency.

Understanding & Embracing Multicultural Terminology

July 14, 2021

Cultural Fluency, or the ability to use culture to connect effectively and authentically within and across consumer segments, is an emerging priority for brands. Understanding and embracing multicultural terminology is a key component of the cultural fluency journey.

Case Study By Industry | Processed & Packaged Goods

July 8, 2021

To realize its mission of bringing “Flavor to All”, an international Processed & Packaged Goods Company recognized the need for a strong foundational understanding of diverse consumers as an imperative for building authentic connection across the total market.

Connect with Americans across Gender and Sexuality around the Holidays and Special Occasions They Celebrate