Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Archives: Events

New Gen Alpha Trends: Tap Into the Drivers for Media, Entertainment, and Personal Care

Henry Pazaryna

Forget everything you thought you knew about kids’ media habits and family buying power—Gen Alpha is rewriting the rules before they’ve even hit middle school. Join us for a future-forward deep dive into Gen Alpha’s world and discover the insights you need to move beyond traditional marketing and connect with this new wave of consumers.

Best Practices for Humanizing AI-Driven Marketing

Henry Pazaryna

Learn how consumers perceive AI in marketing: from skepticism toward the technology to what earns real trust. We’ll explore why authenticity is now table stakes and how cultural nuance drives relevance, connection, and brand love.

New Gen Z Trends: Best Practices to Unlock Market Share Across Industries

Henry Pazaryna

Join us for an immersive exploration of Gen Z’s evolving worldview. We’ll break down the latest shifts in identity, expectations, and influence—and show you how to align your brand to earn their trust and drive lasting engagement.

Unlocking Market Share Growth with Budget-Conscious Consumers

Henry Pazaryna

1 in 4 Americans live in households earning under $50K—representing a massive, diverse, and frequently overlooked consumer segment. For brands looking to unlock meaningful growth, it’s no longer optional to understand this audience, it’s essential.

Beyond Translation: Best Practices to Build Hispanic Brand Loyalty

Henry Pazaryna

Join us as we unveil key insights on evolving Hispanic identity, cultural context, and group behaviors. Discover how the Spanish language serves as a powerful bridge to trust, engagement, and brand loyalty among Hispanic consumers.

Who’s Winning the Streaming Wars? Gen Z, Multicultural & Black Viewer Trends

Henry Pazaryna

The way Gen Z, Black, and Hispanic audiences consume media has shifted dramatically—who’s adapting, and who’s getting left behind? If you’re not digging deeper into cultural signals, you’re missing the story behind the stream.