From Insight to Impact: How Toyota Turned Cultural Intelligence into a Market-Winning Campaign

This webinar will explore the collaborative process behind the campaign’s development, from leveraging deep consumer research across diverse segments to applying Collage’s proprietary Brand Cultural Fluency and CultureRate: Ad Testing frameworks. Attendees will gain a behind-the-scenes look at how these insights shaped strategy, creative development, and media planning, resulting in authentic storytelling that connected with the core targets of Black Men, Fence-sitters, and Millennials.