CultureRate:Ad

The new standard in predictive Ad testing, trusted by the world's top brands

The leading methodology for predicting the impact of culture on purchase intent.

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Methodology

Traditional ad testing misses the key cultural resonances that are crucial to driving consumer intent to purchase.

CultureRate:Ad’s proprietary predictive metric A-CFQ fills the gap, along with measures of virality, emotion, ad features, recall and other factors. Leveraging deep oversample of diverse segments, the method offers brand leaders the richest insight into how diverse consumers experience their ads and concepts, seeing consumers for who they are, not just for what they want.

Predicting Behavior In Today’s Landscape

CultureRate:Ad measurement system predicts the impact of cultural resonance on purchase intent and favorability

  • We compile millions of datapoints from 80,000 consumers annually, with deep oversample
  • We capture viewer emotions, ad characteristics, virality, backlash, recall, and other conventional ad testing measures.
  • We combine this approach with a similar methodology assessing Brand Cultural Fluency Quotient (B-CFQ) compared head to head vs competition, across each diverse consumer segment. 
  • Collage tests over 1,200 Brands and Ads annually.

Explore more with fluen.ci

Learn how top brands build culture into the beginning of creative development to leverage the Halo Effect, the powerful impact of cultural specifics on out-of-culture observers that enables brands to drive purchase intent across both target segments and the mainstream.

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