From Ford To Lowe’s, These 7 Brands Reversed Their Big DEI Promises This Year

With hot-button issues like reproductive rights and affirmative action at the center of ever more heated debates on TV and online, many brands are pulling back from initiatives that didn’t feel so risky two years ago.

“We know historically that brands lockdown for major potentially polarizing events like elections,” said David Evans, chief insights officer for the Collage Group.