Fill out the form to view the webinar replay of, “The Evolution of Gen Z Passions & Values,” and read below for all the latest insights on this segment.
Like Millennials, Gen Z consumers are highly invested in their beliefs and passions and orient toward inclusion and diversity not seen in older generations.
However, Gen Z consumers are different from Millennials in unique ways – from trends and experiences to expression and entertainment.
Cultural fluency is key to engaging authentically with Gen Z consumers as they are developing their tastes and brand loyalties. Part of the New Wave, consumers aged 18 – 39, Gen Z consumers are among the first in American history to be defined by the multicultural experience.
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
In our latest AdRate study, we tested a Lysol ad called “Questions Need Answers”, released in July 2020.
In this BrandRate study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.
To keep up with the American consumer, we provide our members timely and relevant insights they can use to fine-tune their multicultural consumer research and marketing strategies.
This study provides insights health care organizations—payers, providers, and related companies—need to capture the attention and loyalty and improve the health of multicultural and generationally diverse Americans.
The LGBTQ+ community in America is young, fast-growing, and diverse. And it should be part of every brand’s growth strategy! Dive into our research for strategic insights on what makes this group unique and how you can connect with them to drive brand growth.
Our latest BrandRate study measures the cultural fluency of Apple Music. Read more to see how this brand resonates with multicultural consumers.
In our latest AdRate study, we measured the Cultural Fluency of Heineken’s responsive advertisement, “Connections”.
Unleashing culture to drive brand growth
