Fill out the form to view the webinar replay of, “The Evolution of Gen Z Passions & Values,” and read below for all the latest insights on this segment.
Like Millennials, Gen Z consumers are highly invested in their beliefs and passions and orient toward inclusion and diversity not seen in older generations.
However, Gen Z consumers are different from Millennials in unique ways – from trends and experiences to expression and entertainment.
Cultural fluency is key to engaging authentically with Gen Z consumers as they are developing their tastes and brand loyalties. Part of the New Wave, consumers aged 18 – 39, Gen Z consumers are among the first in American history to be defined by the multicultural experience.
Christmas: the most wonderful time of the year, even during a pandemic. Keep reading for stats on timeless Christmas themes to lean into this year while pivoting to the realities of COVID.
The coronavirus pandemic is fundamentally changing how American consumers gather for Thanksgiving and shop on Black Friday this year. Read on for insight into the consumer mindset and advice on how to best position your brand for success in this untraditional holiday season.
The multicultural population in the United States is transforming American culture. For the first time, the white population registered negative growth across the last five years of available data, meaning Multiculturals are now driving OVER 100% of growth and a major share of expenditure growth.
Regardless of the outcome of the 2020 Presidential Election, many Americans will not feel as if America’s political parties truly represent people like them. Here’s what we know about whether multicultural segments think either Democrats or Republicans have their best interests at heart.
Our latest AdRate study explores multicultural consumers’ reaction to USA Today’s official statement on Black Lives Matter.
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
In our latest AdRate study, we tested a Lysol ad called “Questions Need Answers”, released in July 2020.
In this BrandRate study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
