Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Collage Group’s Gen Z research helps brands understand differences in spending, passions and trends as compared to other generations: Millennial, Gen X and Boomer. Understanding intrinsically diverse Gen Z consumers is critical to your brand’s growth, and their interests and values are evolving.
Fill out the form to download the attached presentation for key insights and applications.
Who are Gen Z?
Like Millennials, Gen Z consumers are highly invested in their beliefs and passions and orient toward inclusion and diversity not seen in older generations.
However, Gen Z consumers are different from Millennials in unique ways – from trends and experiences to expression and entertainment.
Cultural fluency is key to engaging authentically with Gen Z consumers as they are developing their tastes and brand loyalties. Part of the New Wave, consumers aged 18 – 40, Gen Z consumers are among the first in American history to be defined by the multicultural experience.
The Latest in Gen Z Consumer Trends
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.
The desire to travel is a key interest among the majority of Generation Z consumers, with more than half (60%) stating they have a strong urge to travel.
Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.