Generational Research | Millennial
Collage Group’s Millennial market research helps brands understand differences in Millennial spending, passions and trends as compared to other generations: Gen Z, Gen X and Boomer. Understanding intrinsically diverse Millennial consumers is critical to your brand’s growth, and their interests and values are evolving.

Fill out the form to view the webinar replay of, “Millennial Traits Amidst Recession,” and read below for all the latest insights on this segment.

How do Millennials compare to other generations?

Many Millennials started their careers during the Great Recession, which shaped their financial status and buying behaviors early in life.

Now amidst a second recession carrying heavy student debt and low homeownership rates, they face a unique set of circumstances likely to further impact Millennial spending and behaviors. Cultural fluency is key to engaging authentically with Millennial consumers as they navigate a difficult financial climate. Part of the New Wave, consumers aged 18 – 39, Millennial consumers are among the first in American history to be defined by the multicultural experience.

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The Latest in Millennial Consumer Trends

Amplify Word-of-Mouth Impact in the New Wave

February 20, 2020

The New Wave—the young, diverse segment of Americans aged 18 to 39—value word-of-mouth and engage it more than older Americans. In this study, we share two steps and five tactics that brands should leverage to drive word-of-mouth in this segment.

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