Generational Research: Millennial | Collage Group | Collage Group

Generational Research | Millennial

Collage Group’s Millennial market research helps brands understand differences in Millennial spending, passions and trends as compared to other generations: Gen Z, Gen X and Boomer. Understanding intrinsically diverse Millennial consumers is critical to your brand’s growth, and their interests and values are evolving.

Fill out the form to view the webinar replay of, “Millennial Traits Amidst Recession,” and read below for all the latest insights on this segment.

How do Millennials compare to other generations?

Many Millennials started their careers during the Great Recession, which shaped their financial status and buying behaviors early in life. Now amidst a second recession carrying heavy student debt and low homeownership rates, they face a unique set of circumstances likely to further impact Millennial spending and behaviors. Cultural fluency is key to engaging authentically with Millennial consumers as they navigate a difficult financial climate. Part of the New Wave, consumers aged 18 – 39, Millennial consumers are among the first in American history to be defined by the multicultural experience.

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The Latest in Millennial Consumer Trends

LGBTQ+ & Gender Program Launch: Spotlight on Women

February 24, 2021

The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women’s consumer research.

Measuring the Cultural Fluency of Ads: Subaru

February 16, 2021

CultureRate:Ad and CultureRate:Brand are major initiatives that provide a research solution to members’ mounting need for comprehensive, ongoing analysis of the cultural fluency of branding and advertising.

Insights for Authentic Black Representation: Panel Discussion

February 9, 2021

Collage Group hosted a panel discussion on authentic representation of Black consumers in marketing. Catch up on the conversation that covers authentic black representation and the risk of misrepresentation.

Measuring the Cultural Fluency of Ads: Dunkin’

February 3, 2021

In our latest CultureRate:Ad consumer insights report, Multicultural consumers rate Dunkin’s “Welcome to Dunkin'” advertisement. Read more to see the ad’s winning features and why it’s culturally resonant with multiple consumer segments.

Four Group Traits That Best Characterize Black Consumers

February 1, 2021

By 2060, Collage projects Black consumers to represent 55 million consumers, or 14 percent of the total U.S. population. Read on to learn more about this growing segment.

LGBTQ+ & Gender Program Launch: LGBTQ+ Spotlight

January 26, 2021

The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group.

Four Group Traits That Best Characterize Millennial Consumers

January 25, 2021

Our newly updated Millennial Cultural Traits provides powerful new insights into America’s largest generation and one of its most diverse.

Four Group Traits that Best Characterize Hispanic Consumers

January 15, 2021

By 2060, Collage projects Hispanic consumers to represent 28 percent of the total U.S. population. Read on to learn four group traits that characterize this segment.