Want to better connect with Hispanic Americans? Read on for 5 takeaways and a presentation centered on enhancing your brand’s ability to authentically connect with the U.S. Hispanic segment.
Fill out the form to download an excerpt from, “Essentials of Hispanic Marketing,” and read below for all the latest insights on this segment.
How Do You Market to Hispanic Consumers?
America’s 60 million+ Hispanics accounted for 53% of U.S. population growth between 2013 and 2018. This segment is projected to nearly double in size over the next 40 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power.
Download the report above, and read the blogs below for all the latest insights on marketing to Hispanic consumers.
Products & Services
The Latest in Hispanic Consumer Insights
By 2060, Collage projects Hispanic consumers to represent 28 percent of the total U.S. population.
Is your brand effectively appealing to the culinary and dining preferences and passions of Hispanic consumers? Food plays an important role in cultural identity among Hispanics. It combines historic flavors with current trends, creating a source of cultural pride and connection.
Our Latinum and GenYZ members often approach us to ask about the terminology used to refer to a few of the segments we cover. Should we say Black or African-American? Are people moving to Latinx and away from Hispanic? Read on for our own view on these issues.
Mom Knows Best: Understanding the Key Decision-Makers of the Family, with Special Attention to Hispanic Moms
Moms are essential to running their families, as well as driving brand growth. Dive into our research for strategic insights on how you can capture spending from moms across segments, as well as specifically resonate with Hispanic moms.
Our post-Superbowl survey on the halftime show found that Hispanic, Black, and White consumers in the “New Wave” (ages 18-39) are receptive to Hispanic culture and messaging.
It’s 2019. At this point, no one should be surprised to learn that Hispanic consumers are a must-have for brands that want to maintain and grow market share.
Hispanic Heritage Month begins on September 15. It’s time to start thinking about what your brand can do to connect with these important consumers.