It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.
Fill out the form to download an excerpt from, Essentials of Hispanic Marketing, and read below for all the latest insights on this segment.
How Do You Market to Hispanic Consumers?
The Latest in Hispanic Consumer Insights
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
We at Collage Group have new research showing that Hispanic Americans are trendsetters in using technology. As a segment, they are super users of the internet, social media, and tech tools.
Understanding and embracing multicultural terminology is a key component of connecting with diverse America. This study reports findings from our July 2022 Multicultural Terminology update.
An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.
As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.