Featuring a seamless interface, Instant Insights brings new dimension to any marketing or consumer insights conversation.
We designed Instant Insights to complement Insight Designer, our survey data analysis tool that offers members sophisticated tools to run queries on our data using any demographic research cut, crosstab, and weighting scheme. In response to member demand, we developed Instant Insights to provide a complementary, easy-to-use approach to access the same data by providing commonly used demographic research cuts. Use Instant Insight to get a quick read and Insights Designer to explore data in detail.