Kids Market Research

Collage Group’s Cultural Intelligence Platform is expanding to provide the kids market research brands need to engage kids across race and ethnicity.

Read on and fill out the form for an excerpt from our Activate Parents & Kids Within Categories presentation.

Why should my brand connect with kids as a target market?

Engaging effectively with kids is an opportunity for brands to create life-long relationships with consumers. For many brands, the age of kids is also especially important given the development of decision-making processes.

Demographic change amplifies the need to effectively resonate with America’s diverse children and their parents. In fact, the generations most likely to have children are between 5 and 12 percent more racially and ethnically diverse than older generations. And, multicultural Americans are 10% more likely to have children under 18 living in their households. Race and ethnicity often shape the way children are raised and develop their decision-making processes.

However, many brands say they have a significant gap in their understanding of the way culture impacts children and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with kids through their advertising and marketing efforts.

Kid Age is Key to the Development of Decision-Making

The Latest in Kids Consumer Research & Trends

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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