One in five Americans are part of this generation and it is the second largest: at 75.6 million people, Gen Z is only slightly smaller than the Millennial generation at 75.8 million. Read on the learn why these younger consumers, now 8-to-23 years old, are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations.
Collage Group’s Cultural Intelligence Platform is expanding to provide the kids market research brands need to engage kids across race and ethnicity.
Fill out the form to learn more about our new Parents & Kids program.
Why should my brand connect with kids as a target market?
Engaging effectively with kids is an opportunity for brands to create life-long relationships with consumers. For many brands, the age of kids is also especially important given the development of decision-making processes.
Demographic change amplifies the need to effectively resonate with America’s diverse children and their parents. In fact, the generations most likely to have children are between 5 and 12 percent more racially and ethnically diverse than older generations. And, multicultural Americans are 10% more likely to have children under 18 living in their households. Race and ethnicity often shape the way children are raised and develop their decision-making processes.
However, many brands say they have a significant gap in their understanding of the way culture impacts children and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with kids through their advertising and marketing efforts.
The Latest in Kids Consumer Research & Trends
What matters most to American consumers across racial and ethnic segments? Collage Group’s latest study covers major Multicultural Passion Points your brand can act on immediately.
Want to better connect with Gen Z? Read on for 5 takeaways and a presentation centered on enhancing your brand’s ability to authentically connect with the Gen Z generational cohort.
Our Gen Z Cultural Traits research provides powerful new insights into America’s youngest and still-emerging consumer demographic.
Understanding consumer identity is key to building authentic connections. Read on for actionable insights.