External Resources for Antiracist Education and Action
July 8, 2020
To genuinely reflect and connect with multicultural consumers, brands need to lead by example and take meaningful action.
Fill out the form to replay our webinar, What Brands Need to Know About the LGBTQ+ Community, and read the blogs below for the latest consumer trends.
How do I engage LGBTQ consumers?
The LGBTQ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ market research shows that the LGBTQ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
Products & Services
The Latest in Consumer Research & Trends
How Multicultural Consumers Want Brands to Support Change: Consumer Response to Racism & Current Events
July 7, 2020
Entering the conversation on race can be an intimidating step for your brand, but in this day and age, it’s imperative. Our latest research on current events helps you unpack this topic and provides the guidance you need to take action.
How Great Brands Confront Racism and Injustice: Panel Discussion With Leaders from Coca-Cola, Google Pixel & Walt Disney Company
June 29, 2020
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
Four Questions to Ask Your Team About America’s Multicultural Consumers
June 25, 2020
American communities are advocating for change in large numbers and with resounding energy. Is your brand ready to take on the change needed to support America’s multicultural consumers?
Measuring the Cultural Fluency of Brands: Home Care
June 4, 2020
Collage Group just launched new syndicated research streams ranking ads and brands on cultural fluency. Download the content and watch the webinar on alcoholic beverage brands for key insights.
Four Things You Need to Know About Asian American Marketing
June 12, 2019
Read on for the latest insights into Asian American consumers on origin, language, and marriage.
The Changing Digital Habits of Multicultural Consumers
August 2, 2018
With multicultural consumers comprising an increasing share of younger generations, grasping the intersection between multicultural and digital becomes fundamentally important to marketers.
Unleashing culture to drive brand growth