Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.
Download an excerpt from our Holidays & Occasions and Demographics & Economic Opportunity research and scroll below to see the latest consumer trends.
The LGBTQ+ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.
Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.
As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.
Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
