Insights for Authentic LGBTQ+ Representation in Media
April 11, 2022
An important part of connecting with the LGBTQ+ segment is understanding consumers’ preferences around advertising and media content.
Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.
Download an excerpt from our Holidays & Occasions and Demographics & Economic Opportunity research and scroll below to see the latest consumer trends.
How do I engage LGBTQ+ consumers?
The LGBTQ+ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
The Latest in LGBTQ+ & Gender Consumer Research
Understanding and Embracing LGBTQ+ Terminology
February 28, 2022
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.
Insights You Need to Engage and Activate Parents and Kids Across Race and Ethnicity
February 24, 2022
As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.
Health and Wellness Across Gender
February 17, 2022
Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.
Health and Wellness Across Sexual Identities
February 7, 2022
LGBTQ+ Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.
America Now: Younger LGBTQ+ Americans Have High Expectations for Brands
December 13, 2021
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
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