LGBTQ+ Market Research

Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.

Download an excerpt from our Holidays & Occasions and Demographics & Economic Opportunity research and scroll below to see the latest consumer trends.

How American Celebrate Pride Month

How do I engage LGBTQ+ consumers?

The LGBTQ+ community is estimated to include at least 12 million American adults.

Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.

This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.

The Latest in LGBTQ+ & Gender Consumer Trends

Essentials of LGBTQ+ Consumers

Collage Group’s Essentials of LGBTQ+ Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

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