Download an excerpt from our webinar, What Brands Need to Know About the LGBTQ+ Community, and scroll below to see the latest consumer trends.
The LGBTQ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ market research shows that the LGBTQ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
The New Year’s holiday offers brands a wide range of opportunities to activate Multicultural Americans. Read the research to deepen understanding of how these diverse consumers celebrate the holiday and how best to activate them.
In The Food and Beverage Revolution, we at Collage learned that convenience and health are the two factors driving breakfast decisions.
Read on for the latest insights into Asian American consumers on origin, language, and marriage.
As advertising approaches a tipping point in the need to appeal across multiple demographics, marketers are asking “what really works across the wide spectrum of identity that is America today?” Our analysis of ads unpacks the conundrum and reveals some startling insights.
With multicultural consumers comprising an increasing share of younger generations, grasping the intersection between multicultural and digital becomes fundamentally important to marketers.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
