LGBTQ Market Research

Collage Group’s LGBTQ market research and consumer trends help brands engage the LGBTQ community, a growing segment that skews young and has tremendous buying power.

Download an excerpt from our webinar, What Brands Need to Know About the LGBTQ+ Community, and read the blogs below for the latest consumer trends.

How do I engage LGBTQ consumers?

The LGBTQ community is estimated to include at least 12 million American adults.

Collage Group’s LGBTQ market research shows that the LGBTQ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ.

This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.

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The Latest in Consumer Research & Trends

This Is How Multiculturals Do Breakfast & Brunch

September 5, 2019

In The Food and Beverage Revolution, we at Collage learned that convenience and health are the two factors driving breakfast decisions.

Four Things You Need to Know About Asian American Marketing

June 12, 2019

Read on for the latest insights into Asian American consumers on origin, language, and marriage.

Marketers Need to Rethink How to Mix Multicultural Themes and American Cues in Advertising

September 6, 2018

As advertising approaches a tipping point in the need to appeal across multiple demographics, marketers are asking “what really works across the wide spectrum of identity that is America today?” Our analysis of ads unpacks the conundrum and reveals some startling insights.

The Changing Digital Habits of Multicultural Consumers

August 2, 2018

With multicultural consumers comprising an increasing share of younger generations, grasping the intersection between multicultural and digital becomes fundamentally important to marketers.