Health and Wellness Across Sexual Identities
February 7, 2022
LGBTQ+ Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.
Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.
Download an excerpt from our Holidays & Occasions and Demographics & Economic Opportunity research and scroll below to see the latest consumer trends.
How do I engage LGBTQ+ consumers?
The LGBTQ+ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
The Latest in LGBTQ+ & Gender Consumer Research
America Now: Younger LGBTQ+ Americans Have High Expectations for Brands
December 13, 2021
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
LGBTQ+ Consumer Media Consumption
October 1, 2021
Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.
Connect with Americans across Gender and Sexuality around the Holidays
July 8, 2021
Our latest LGBTQ+ & Gender Holidays & Occasions webinar is an introduction and overview of our research stream that looks at the holidays and occasions that matter most to Americans across sexuality and gender. Read below for a few highlights from the presentation.
How LGBTQ+ Americans Engage With Family
June 14, 2021
All Americans value family, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within LGBTQ+ people’s family lives to improve authentic representation and effective connection on the path towards Cultural Fluency.
Consumer Spotlight: LGBTQ+ and Women Passion Points
May 10, 2021
How do Women and LGBTQ+ consumers feel about movies and food? Our latest Passion Points research provides a multi-dimensional view.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
