The LGBTQ+ community in America is young, fast-growing, and diverse. And it should be part of every brand’s growth strategy! Dive into our research for strategic insights on what makes this group unique and how you can connect with them to drive brand growth.
Download an excerpt from our webinar, What Brands Need to Know About the LGBTQ+ Community, and scroll below to see the latest consumer trends.
How do I engage LGBTQ consumers?
The LGBTQ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ market research shows that the LGBTQ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
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