LGBTQ Market Research and Consumer Trends

LGBTQ+ Market Research

Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.

Download an excerpt from our Holidays & Occasions and Demographics & Economic Opportunity research and scroll below to see the latest consumer trends.

How do I engage LGBTQ+ consumers?

The LGBTQ+ community is estimated to include at least 12 million American adults.

Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.

This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.

The Latest in LGBTQ+ & Gender Consumer Research

Reach Cultural Fluency Through LGBTQ+ Cultural Traits

March 11, 2021

The LGBTQ+ community is growing, skews young, and has tremendous buying power in the U.S. (estimated at $1 trillion).

LGBTQ+ & Gender Program Launch: Spotlight on Women

February 24, 2021

The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women’s consumer research.

LGBTQ+ & Gender Program Launch: LGBTQ+ Spotlight

January 26, 2021

The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group.

Collage Group Launches LGBTQ+ & Gender Consumer Research Program

January 6, 2021

Collage Group is incredibly excited to announce the launch of our LGBTQ+ & Gender consumer research program. Read below for additional information and stay tuned for more across the next few weeks.

The Self-Aware Generation: How Gen Z Consumers Choose to Self-Identify

December 7, 2020

From sexuality to star signs, Gen Z self-identifies in more ways than older consumers. Here’s what brands need to know to activate on the many ways America’s youngest consumers self-identify.

Who’s on My Side? Multicultural Perceptions of Polarization and Major U.S. Political Parties

November 5, 2020

Regardless of the outcome of the 2020 Presidential Election, many Americans will not feel as if America’s political parties truly represent people like them. Here’s what we know about whether multicultural segments think either Democrats or Republicans have their best interests at heart.