Multicultural Market Research

Fill out the form to download an excerpt from, “Multicultural Consumer Traits” and read below for all the latest insights on this segment.


Why Is Multicultural Market Research Important?

The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 40% of the population.

Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.

Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.

Multicultural Growth 2022

The Latest in Multicultural Consumer Insights

Hispanic Passion Points

Hispanic Passion Points

What matters most to Hispanic consumers? Collage Group’s latest Multicultural Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.

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