What matters most to American consumers across racial and ethnic segments? Collage Group’s latest study covers major Multicultural Passion Points your brand can act on immediately.
Fill out the form to download an excerpt from, “Essentials of Multicultural Marketing,” and read below for all the latest insights on this segment.
Why Is Multicultural Marketing Important?
The U.S. demographic landscape has transformed; 129 million multicultural consumers now represent 40% of the population.
Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.
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The Latest in Multicultural Consumer Insights
Want to better connect with Hispanic Americans? Read on for 5 takeaways and a presentation centered on enhancing your brand’s ability to authentically connect with the U.S. Hispanic segment.
Collage Group’s latest consumer report on Asian Cultural Traits provides powerful new insights into this critically important demographic.
Collage Group hosted a panel discussion on authentic representation of Black consumers in marketing. Catch up on the conversation that covers authentic black representation and the risk of misrepresentation.
By 2060, Collage projects Black consumers to represent 55 million consumers, or 14 percent of the total U.S. population.
By 2060, Collage projects Hispanic consumers to represent 28 percent of the total U.S. population.