External Resources for Antiracist Education and Action
July 8, 2020
To genuinely reflect and connect with multicultural consumers, brands need to lead by example and take meaningful action.
Fill out the form to download an excerpt from, “Essentials of Multicultural Marketing,” and read below for all the latest insights on this segment.
Why Is Multicultural Marketing Important?
The U.S. demographic landscape has transformed; 129 million multicultural consumers now represent 40% of the population.
Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.
Products & Services
The Latest in Multicultural Insights
How Multicultural Consumers Want Brands to Support Change: Consumer Response to Racism & Current Events
July 7, 2020
Entering the conversation on race can be an intimidating step for your brand, but in this day and age, it’s imperative. Our latest research on current events helps you unpack this topic and provides the guidance you need to take action.
How Great Brands Confront Racism and Injustice: Panel Discussion With Leaders from Coca-Cola, Google Pixel & Walt Disney Company
June 29, 2020
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
Four Questions to Ask Your Team About America’s Multicultural Consumers
June 25, 2020
American communities are advocating for change in large numbers and with resounding energy. Is your brand ready to take on the change needed to support America’s multicultural consumers?
Measuring the Cultural Fluency of Brands: Home Care
June 4, 2020
Collage Group just launched new syndicated research streams ranking ads and brands on cultural fluency. Download the content and watch the webinar on alcoholic beverage brands for key insights.
Economic Projections and Spending Shifts During COVID-19
June 1, 2020
Collage Group members have been asking two central questions as we head into the new economic reality of COVID-19.
Recession Planning for Sustainability & Growth: Market Research & Consumer Insights
May 27, 2020
Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers.
The Coronavirus Crisis Research Initiative
April 8, 2020
The coronavirus crisis is changing everything in ways we never expected. Read more below to understand our research and review custom options for obtaining detailed reporting and proprietary insights.