Multicultural Shoppers are an Enticing Seafood Target

Multicultural shoppers are twice as likely as white shoppers to identify as pescatarian and are more likely to use the seafood counter during grocery trips, reports the Collage Group, a Bethesda, Md.-based consumer research firm. Black (30.6%), Hispanic (29.4%), and Asian (25.7%) consumers are all outpacing white shoppers (15.1%) in counter visits, Collage Group states.

“As the U.S. consumer landscape becomes increasingly diverse, cultural intelligence is no longer optional, it’s a business imperative,” said Victor Paredes, Collage Group vice president of cultural strategy. “The question is no longer whether to engage multicultural shoppers, but how strategically and effectively to do so.”