Cultural Fluency, or the ability to use culture to connect effectively and authentically within and across consumer segments, is an emerging priority for brands. Understanding and embracing multicultural terminology is a key component of the cultural fluency journey.
Collage Group’s Cultural Intelligence Platform is expanding to provide the parents market research brands need to engage parents across race and ethnicity.
Fill out the form to download the latest insights on Parents from our Parents & Kids program.
Why are parents a good target market?
Engaging and activating parents enables brands to also connect with their children–creating a potential lifetime of brand loyalty.
Demographic change amplifies the need to effectively resonate with America’s diverse parents and their children. In fact, the generations most likely to have children are between 5 and 12 percent more racially and ethnically diverse than older generations. And, multicultural Americans are 10% more likely to have children under 18 living in their households. Race and ethnicity often shape the way parents raise children and navigate the challenges of parenthood.
However, many brands say they have a significant gap in their understanding of the way culture impacts parenting and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with parents through their advertising and marketing efforts.
The Latest in Parent Consumer Research & Trends
What matters most to American consumers across racial and ethnic segments? Collage Group’s latest study covers major Multicultural Passion Points your brand can act on immediately.
Understanding consumer identity is key to building authentic connections. Read on for actionable insights.
Mom Knows Best: Understanding the Key Decision-Makers of the Family, with Special Attention to Hispanic Moms
Moms are essential to running their families, as well as driving brand growth. Dive into our research for strategic insights on how you can capture spending from moms across segments, as well as specifically resonate with Hispanic moms.