Parents Market Research

Collage Group’s Cultural Intelligence Platform is expanding to provide the parents market research brands need to engage parents across race and ethnicity.

Read on and fill out the form for an excerpt from our Activate American Parents Through Culture:2  presentation.

Why are parents a good target market?

Engaging and activating parents enables brands to also connect with their children–creating a potential lifetime of brand loyalty.

Demographic change amplifies the need to effectively resonate with America’s diverse parents and their children. In fact, the generations most likely to have children are between 5 and 12 percent more racially and ethnically diverse than older generations. And, multicultural Americans are 10% more likely to have children under 18 living in their households. Race and ethnicity often shape the way parents raise children and navigate the challenges of parenthood.

However, many brands say they have a significant gap in their understanding of the way culture impacts parenting and the parent-child decision-making process. Collage Group’s Parents & Kids cultural intelligence program was created to offer brands the insights they need to connect with parents through their advertising and marketing efforts.

The Latest in Parent Consumer Research & Trends

Multicultural Consumer Media Consumption

Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.

How Consumers Across Generations Celebrate Mother’s Day

Mother’s Day presents ample opportunity for brands to connect authentically with consumers across generations. Collage Group’s Holidays & Occasions research provides insights on a wide scope of important events that occur throughout the year.

Understanding & Embracing Multicultural Terminology

Cultural Fluency, or the ability to use culture to connect effectively and authentically within and across consumer segments, is an emerging priority for brands. Understanding and embracing multicultural terminology is a key component of the cultural fluency journey.