July, 2025
Alvaro Luque Cultural Fluency Maker
In a polarized world, can a bowl of guacamole bring people together?
According to Alvaro Luque, President & CEO of Avocados From Mexico, the answer is a resounding “yes.” His vision is to make people healthy and happy, regardless of their background. This purpose-driven approach is key to being culturally relevant.
In our new episode of Cultural Fluency Makers, Alvaro explains why understanding your brand’s role is critical. For Avocados From Mexico, it’s not about picking a fight, but about finding common ground. He shares how this philosophy, combined with strategic marketing, has been essential to the brand’s phenomenal growth.
Listen to Alvaro’s insights on purpose-driven marketing: