Andy Rebhu Cultural Fluency Maker

On this week’s newest episode, host David Wellisch sat down with Andy Rebhun, Chief Marketing & Experience Officer at Cava, for a deep dive into the art and science of scaling a hyper-growth brand with culture at its core.

Andy, an executive who previously drove growth and innovation for iconic global brands like Ford and McDonald’s, shares how Cava is winning hearts and minds in today’s fragmented landscape:

• Culture as Identity: Discover how Cava blends Mediterranean flavors with “playful, culturally relevant experiences,” proving that food is about “joy, identity, and connection”.
• The Power of Intentionality: Learn why it’s crucial for brands to show restraint and only engage in conversations that align with their core essence.
• Enhancing the Human Element: Andy shares Cava’s stance on technology: “AI will enhance, not replace the human experience and the human interaction”.
• Career Advice: Get the powerful advice Andy would give his 20-year-old self: “Be patient and be intentional, and don’t let the word ‘no’ change your motivation.

Listen now to hear how Cava is becoming a category-defining brand and where Andy sees the future of marketing headed!