Jiaxi Zhu Cultural Fluency Maker

How does Google leverage cultural intelligence and data to connect with millions of SMBs globally?

In the latest Cultural Fluency Makers episode, Jiaxi Zhu, Head of Analytics & Insights for SMBs at Google, shares invaluable insights on moving beyond averages to embrace “microcultures” and personalization.

He discusses why understanding cultural nuances is crucial for brand relevance and how combining real-time data with qualitative insights creates a true 360° customer view. As Jiaxi puts it, data is key to making customer understanding scalable, but it must be wielded carefully to avoid bias.   

Listen to the full episode for actionable takeaways on data-driven strategy, navigating complex customer journeys, and the role of AI.