Lance Hill Cultural Fluency Maker

How can organizations bridge data and creativity to make smarter, more human decisions?

In the latest episode of Cultural Fluency Makers, Lance Hill, Global Head of Insights, Analytics, and Measurement at HP, joins us to explore the art and science of insights and how curiosity, context, and cultural fluency are transforming the way brands understand their audiences.

Here are a few key insights from the conversation:

• “It’s impossible to separate culture from customer insight; culture is the context.”
• The future of insights lies in connecting dots before the business even asks for them.
• AI can uncover deeper motivations, but it works best as a partner to human curiosity, not a replacement.

If you’re a strategist, marketer, or data leader, this episode offers a powerful perspective on how to make analytics more actionable—and more meaningful.