Nicole Moreo Cultural Fluency Maker

Is your brand just getting clicks, or is it building memories?

In our latest episode, we explore a powerful concept: mental availability.

According to our guest, Nicole Moreo, Director, Marketing Science & Technology North America at LinkedIn, there’s no correlation between a click and actual brand recall. The real goal isn’t a click, it’s creating a memory so your brand is on a customer’s “day one” list when they’re ready to buy.

She discusses:

• Why most marketing budgets are aimed at the 5% of customers who are ready to buy now, and why that’s a mistake.

• How to build trust and relevance with the other 95% of the market.

• Shifting from vanity metrics to strategies that create lasting impact.

A must-listen for any marketer tired of chasing short-term metrics.