Tania Missad Cultural Fluency Maker

On this week’s episode, host David Wellisch spoke to Tania Missa, EVP of Insight Strategy and Analytics and Sony Pictures Television. With over 25 years of experience shaping brands like Barbie, Harry Potter, and DC, Tania explains why cultural intelligence is no longer “nice to have”—it is the core of business growth.

• The Business of Identity: Why TV shows must reflect the diverse reality of society to hit the zeitgeist.
• The Barbie Case Study: How deep consumer insights overcame operational hurdles to launch the multicultural and curvy Barbie lines.
• Understanding how “To truly motivate others, you don’t show them your superpowers. You show them theirs.”

Listen now to learn how to turn curiosity about human behaviour into a powerful brand strategy.