Tariq Hassan Cultural Fluency Makers

In today’s marketing world, where data and AI dominate, pausing to ask what problem we’re really solving is a lost art.

Tariq Hassan, a veteran marketing executive with over 20 years of experience, most recently as Chief Marketing Experience Officer at McDonald’s, shares powerful insights on how to stay human, inclusive, and culturally relevant in a world driven by rapid change.

“I don’t think we spend nearly enough time truly asking what problem we’re trying to solve and digging into it, compared to how quickly we rush toward finding an answer.”