Booze consumption falls to all-time low 54% of adults in Gallup polling

The article discusses Gallup’s findings on shifting U.S. drinking habits, highlighting a decline in alcohol consumption, especially among young adults. Elizabeth Jackson, Collage's Chief Marketing Officer, notes millennials still drink most frequently but are adopting healthier habits. Collage’s data shows 59% of millennials feel pressure to drink less despite being the largest drinking-age group.