Evaluating President’s Day Promotions: How Brands Are Adapting In 2025

As brands navigate the uncertain terrain of President’s Day 2025, they also need to consider a broader shift in marketing strategies—one that focuses on inclusivity, unity, and cultural co-creation. Jack Mackinnon, Senior Director of Cultural Insights at Collage, explains that consumers expect brands to acknowledge real-world challenges while maintaining an optimistic tone. “Given the politically…