Gen Z Takes a Traditionalist Turn

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Collage in the News

July 10, 2025 | O'Dwyer's

Gen Z Takes a Traditionalist Turn

A new Collage Group study reveals Gen Z's growing preference for traditional values and stability, described as the "Comfort of Convention." The report highlights Gen Z's digital fatigue and desire for meaning. Collage researchers note that brands can build trust with Gen Z through honesty, consistency, and cultural awareness.