Lucy Liu Replaces Jon Hamm as the Voice of Mercedes-Benz

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Collage in the News

July 17, 2025 | Adweek

Lucy Liu Replaces Jon Hamm as the Voice of Mercedes-Benz

Lucy Liu replaces Jon Hamm as Mercedes-Benz’s brand voice. The campaign, developed with Collage, emphasizes diversity and fresh perspectives. A Collage strategist noted, “Lucy’s voice embodies sophistication and inclusivity, aligning with the brand’s evolving identity.” Collage’s creative approach highlights storytelling that resonates with modern, global audiences.