January 17, 2025 | eMarketer
Nintendo Confirms Switch 2 but Faces a Competitive Market
Thirty-two percent of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch, per Collage Group. By comparison, only 13% of both Gen Z and millennial gamers use any other handheld console. A new era? The Switch 2 could reconfirm Nintendo’s presence in the handheld gaming market if its price tag is…