How Tariffs Could Impact Advertising Budgets
Economists and analysts have long been saying that higher consumer prices from tariffs will make consumers less likely to buy things. But what if the impact isn’t as profound on the consumer level? Forbes senior contributor Pamela Danziger writes about reports that don’t necessarily paint a picture of consumer doom. A study from research firm…
Reflections on Women’s Aging Journey: A 2025 AARP Mirror/Mirror Study on Authenticity and Menopause
Though women experience personal growth, media representation does not always reflect their reality. A notable two-thirds (64 percent) of women age 50 and over report rarely or never seeing themselves represented in today's media. Women say this inauthentic representation is due to older women being portrayed unrealistically, such as by celebrities who have altered their…
The AI Trailblazers Power 100 Are Building the Future
Artificial intelligence is transforming every facet of modern life, from the way we work to how we communicate. Adweek’s inaugural AI Trailblazers Power 100, curated in partnership with AI Trailblazers, highlights the people at the forefront of this technological leap. From the scientists creating the hardware on which AI runs to the digital advertising pioneers…
How Consumers Are Preparing For Tariffs Amid Economic Uncertainty
Since 2020, Americans have been on a roller coaster where prices are concerned. The consumer price index rose from an average of 1.2% in 2020 to 8% in 2022 then dropped to a still high 4.1% in 2023. Shoppers adapted then – retail and food service receipts rose from $7.4 trillion in 2021 to $8.5…
Costco is looking like the big winner after Target’s DEI rollback
“We’ve seen here, especially with Target, is that they’ve eroded that trust because they’re not doing what they say, and they don’t say what they do,” Collage Group’s chief insights officer, David Albert, recently told Business Insider.
Target 40-Day ‘Fast’ and The Consumer Psychology Behind Boycotts
Rev. Jamal Bryant claims Black consumers spend over $12 million a day at Target, which isn’t too hard to imagine as the Collage Group, a cultural research firm, estimates the Black community’s spending power will reach $2.1 trillion by 2026, rising from $1.7 billion in 2021. Black-owned businesses have an essential part to play in…
Target flip-flopped on diversity. Now its stock is down 57%.
David Albert, the chief insights officer at Collage Group, a consumer research firm that focuses on multicultural audiences spoke about how Target’s trust has eroded among consumers.
From Woke to Joke
“That kind of seesawing back and forth and saying one thing and doing another, that’s what gets brands like Target in trouble,” said David Albert, the chief insights officer at Collage Group, a consumer research firm that focuses on multicultural audiences.
Multicultural Shoppers are an Enticing Seafood Target
Multicultural shoppers are twice as likely as white shoppers to identify as pescatarian and are more likely to use the seafood counter during grocery trips, reports the Collage Group, a Bethesda, Md.-based consumer research firm. Black (30.6%), Hispanic (29.4%), and Asian (25.7%) consumers are all outpacing white shoppers (15.1%) in counter visits, Collage Group states.…
Some Shoppers are Boycotting Target
A report from Collage Group released in February found that a third of consumers stopped shopping at their favorite store due to cuts to DEI commitments. The issue is especially pronounced for Black, Hispanic, and LGBTQ+ shoppers. Either way, the future of DEI, at least on the federal level, partially depends on the courts.