Gen Zers Want More Tools to Manage Their Health and Wellness
Gen Zers recognize how important it is to maintain ideal health and wellness, but they don’t feel equipped with the tools and knowledge to achieve it, according to a recently published Collage Group survey of 4,713 US consumers that was shared with eMarketer. Just 58% of Gen Zers express confidence in managing their health wellness…
Nintendo Confirms Switch 2 but Faces a Competitive Market
Thirty-two percent of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch, per Collage Group. By comparison, only 13% of both Gen Z and millennial gamers use any other handheld console. A new era? The Switch 2 could reconfirm Nintendo’s presence in the handheld gaming market if its price tag is…
Study Links Obamacare to Improved Health, Reduced Costs
Collage Group, a Bethesda, Maryland, consumer research firm, reported this week that 39% of Baby Boomers responding to a recent survey named health care costs as their top financial worry. That was the second-biggest concern on their list after food, and much higher than younger generations who flagged medical care as a financial concern. “Nearly…
Products or Activities that U.S. Adults and Teens Use to Maintain Their Health & Wellness
Data from a January 2025 report from Collage Group, titled “Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns,” revealed that respondents were asked “Which of the following practices do you use to improve or maintain your health and wellbeing?”
Unlocking Opportunities in Women’s Sports: Growth, Fandom and Marketing Insights
It is evident that media representation of women in sports is increasing. Media plays a pivotal role in promoting women’s sports and reaching a broader audience. The rise in media coverage of women’s sports has resulted in a boost in viewership and advertising spend. New data from Collage highlights how multicultural consumers are driving much…
Most Parents Say Social Media, Polarization has Made Their Job Harder than in the Past: Survey
The Collage Group, a consumer research firm based in Bethesda, Maryland, reported this week that 78% of parents of school-aged children responding to a recent survey agreed with the statement that “being a parent in today’s world is more difficult than it used to be.”
Five Smart CMO Moves For Successful Multicultural Marketing
During interactions with marketing leaders across the industry, CMOs frequently ask how they can build their multicultural marketing knowledge and that of their organizations.
Diverse Data Matters: Unpacking AI, Culture, and Inclusivity at BlackWeek
Despite the power of AI, Zekeera Belton, Vice President of Customer Success & Cultural Strategist at Collage Group reminded the audience that human oversight is still critical — especially when it comes to cultural representation. “AI is a tool to enhance our work, not replace it,” she explained. It’s not enough to gather surface-level insights…
The Real Reasons Why So Many Brands Have Broken Their DEI Promises
David Evans, chief insights officer for consumer intelligence firm Collage Group, points to another factor he believes has prompted brands’ cool on DEI. It’s an incident known as the “Brew-haha.” “Not only did you see largely white, largely conservative individuals backlashing,” Evans said, “but LGBT+ communities and their allies backlashed as well.”
How Gen Z Engaged with Beauty Content in Q3
While 63% of LGBTQ+ adults say they don’t see their lifestyle represented enough in advertising, per April 2024 data from YouGov, the same percentage say advertising that only happens during or around Pride Month seems insincere, per July 2023 data from Collage Group.