US adults eye switching brands to combat tariffs

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Collage in the News

July 1, 2025 | eMarketer

US adults eye switching brands to combat tariffs

Collage Group data reveals nearly half of Gen Zers (46%) and Baby Boomers (45%) would switch to less expensive brands if tariffs increase. EMARKETER used Collage’s April 2025 survey to explore how pricing changes may reshape consumer behavior, especially among younger and older demographics adjusting to economic pressures.