November 9, 2021
Most Americans (58%) Want Businesses to Engage in Social and Political Issues
One in four Gen Z Consumers will stop buying from brands that do not take a stance on an important issue.
September 28, 2021
Revealed: Top 20 Brands and Ads Resonating Across Diverse America
Collage Group ranks Lysol, Netflix, Google, and Band-Aid as among the most Culturally Fluent brands in analysis of more than 500 brands and 200 ads across the last 18 months.
September 20, 2021
Collage Group Announces Randi Ochs as Vice President of Custom Insights
A prominent consumer insights leader, Randi will head Collage Group’s custom insights department and oversee the development of tailored, diverse consumer insights for more than 200 of America’s leading brands.
July 14th, 2021
Culture-Centered Consumer Insights and Advisory Company, Collage Group, Adds 20+ Iconic Brands to Client Portfolio
Currently supporting more than 200 leading brands with consumer insights and marketing best practices, Collage Group added 20+ new clients in the first half of 2021 alone.
June 3, 2021
Collage Group Discusses How Brands are Supporting the LGBTQ+ Community During Pride Month
A conversation with diversity, marketing and insights leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.
February 4, 2021
Collage Group Leads Panel Discussion on Insights for Authentic Black Representation at Launch of Black History Month
CVS Health, McCormick & Company, U.S. Bank, TVOne and Diageo leaders discuss efforts to support the Black community.
January 6, 2021
Collage Group Launches LGBTQ+ & Gender Consumer Research Program
New consumer intelligence platform centers on the LGBTQ+ community and women, while covering transgender, non-binary and other segments where applicable.
June 29, 2020
Coca-Cola, Google Pixel & Disney Discuss How Brands Are Confronting Racism & Injustice
Collage Group leads a panel discussion on how great brands are taking action to support Black Americans.
December 6, 2019
Collage Group to Continue Launching Cultural Fluency Model at Univision Executive Roundtable
Second annual event, co-hosted at Univision, will continue to demystify new fact-based approach for deciphering cultural variation.
October 28, 2019
Collage Group to Unveil New Cultural Fluency Model At Executive Roundtable
A subscription-based consumer research and strategic advisory company that helps brands understand culture and generations, is co-hosting “How to Decipher, Influence, Engage and Win The New Wave of Today’s American Consumer.”
October 19, 2019
Our Industry Is Finally Addressing the Multicultural Brand Gap
Why The Next Critical Step Is Machine Learning & Cultural Fluency.
October 18, 2019
The Importance of Cultural Fluency
While multicultural audiences are becoming key drivers of growth, many brands are still struggling with how to accurately predict what resonates and what doesn’t with people of color.
October 3, 2019
Diversity Is Critical in Advertising
Using Machine Learning and Facial Tracking to Optimize Content.
October 2, 2019
Trend Watch: 90% of college students eat off campus once a week
7 out of 10 pieces of trash found in the ocean are food/beverage-related.
September 12, 2019
Inside Advertising: Analyzing "The Pure Experience"
Super Bowl LIII could not have faded more quickly from memory, but the investment in advertising by many of America’s greatest brands (and the inevitable handful of newcomers seeking breakthrough) lives on.
July 31, 2019
Here’s How Machine Learning Can Help CMOs Navigate A Polarized, Multi-Cultural America
Collage Group, an insights, analysis and strategy firm founded in 2009, bas been using technology, data and machine learning to help marketers more surefootedly navigate a turbulent marketplace.
July 29, 2019
Careers in Data Science and Machine Learning
David Wellisch’s newest technology, CultureRate:Ad by Collage Group, is built on data and uses machine learning and facial tracking to predict crucial differences in emotional response to ads in different demographics for marketing leaders.
July 9, 2019
Facial Expression Analysis Can Help Overcome Racial Bias In The Assessment Of Advertising Effectiveness
There has been significant coverage of bias problems in the use of machine learning in the analysis of people.
July 8, 2019
Using Machine Learning and Facial Tracking to Help Brands Accurately Reach Diverse Audiences
Collage Group, an insights, analysis and strategy firm founded in 2009, bas been using technology, data and machine learning to help marketers more surefootedly navigate a turbulent marketplace.
December 5, 2018
Collage Group and Univision to Host Executive Roundtable in New York City December 12th
Collage Group and Univision Communications, Inc. will bring together over 50 executives from top brands to discuss the latest initiatives in multicultural and youth marketing.
July 31, 2018
Forbes - Move Over Millennials: It's Time to Discuss How to Win with Generation Z Moms"
Our Futurecasting Families work with BabyCenter featured in Forbes.
March 5, 2018
BabyCenter® and Collage Group Release Results of New Study "Futurecasting Families: Early Insights into Generation Z & the Future of Parenting"
The next generation of moms may bring back some traditional parenting values, breaking away from their millennial counterparts on social media, digital advertising & more.
January 10, 2018
Collage Group Hires New Head of Product and Content
David Evans has a stellar track record of building world-class teams across research, data, and analytics in a variety of industries.
November 14, 2017
Collage Group and A+E Networks Host Roundtable on Marketing in a Changing Landscape
Executives from leading brands will gather to learn effective strategies to capture multicultural and younger consumers.
October 17, 2017
Collage Group and Google Host Executive Roundtable on Revolutionary New Marketing Framework for Cultural Fluency in America
Executives from leading brands will gather to learn a new approach to growing their consumer base in today’s changing landscape.
September 5, 2017
Nielsen's Newest Roster of Connected Partners Leverage Cutting-Edge Technology
Today, Nielsen (NYSE: NLSN) announced the latest roster of companies that have joined the Nielsen Connected Partner Program, reinforcing the successful and steady expansion of its open partner ecosystem.
July 20, 2017
Latinum Network Announces Company Rebrand, Launches Collage Group
The company was founded in 2009 focused on the U.S. Hispanic market and has since broadened its scope to cover all multicultural segments and youth.
May 17, 2016
genYZ Network Launches, with Hulu as Charter Member, to Support Brands in Engaging Millennial and Gen-Z Consumers
genYZ Network and Hulu partner to dive deep into always-connected millennials.
November 4, 2015
Latinum Network and Facebook Host Executive Roundtable to Share Insights and Strategies for Engaging Millennial Consumers
Over 40 executives from leading brands gather to discuss “young, influential, and multicultural” consumers.
March 18, 2015
The Walt Disney Company and Latinum Network Co-host Executive Roundtable to Share New Total Market Approach: Marketing Across the Cultural Continuum
Nearly 50 executives from leading brands gather to discuss “Total Market in Context.”
November 25, 2014
Latinum Network’s Executive Roundtable Series Dives Deep on How to Win with Biculturals
Leading brands will gather at DIRECTV headquarters to share strategies for capitalizing on cultural influence and language.
October 1, 2014
Latinum Network and NFL to Co-Host Executive Roudtable on How to Win with Biculturals
Top brands will dive into ways bicultural and multicultural consumers are redefining and leading American mainstream culture.
May 29, 2014
Latinum Network Convenes Fortune 500 Executives to Share Actionable Insights on the Intersection of Digital and the Multicultural Consumer
Latinum Network convenes Fortune 500 executives to share actionable insights on the intersection of digital and the multicultural consumer.
September 3, 2013
Latinum Network Reveals Back-to-School Shopping Trends Among U.S. Hispanics
Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends.
December 6, 2012
Latinum Network Unveils New Strategies for Creating Effective and Engaging Latino Marketing Programs
Latinum Network and Univision Communications, the leading media company serving Hispanic America, are convening influential multicultural marketing executives for an in-depth review and peer discussion.
January 5, 2009
New Business Network Launches to Help Accelerate Performance in the U.S. Hispanic Consumer Market
Members Include Clorox, H&R Block, Kraft Foods, Mazola, McDonald’s, Nestlé, Sara Lee, 7-Eleven, Splenda and Subway.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).