How Culturally Fluent Are America’s Top Brands?

What does it take to authentically connect with today’s diverse consumer landscape? The "2025 Brand Cultural Fluency Quotient (B-CFQ) Report" by Collage Group delivers the answer.

This groundbreaking white paper introduces a powerful benchmark to measure how well over 1,200 brands resonate across race, ethnicity, gender, age, and more. With multicultural audiences now driving consumer growth and redefining mainstream culture, cultural fluency isn’t optional—it’s essential.

Inside this report, you’ll uncover:

  • The Top 20 Most Culturally Fluent Brands—and what they’re doing right.
  • Industry insights revealing which sectors are leading or lagging in cultural connection.
  • Key performance metrics like trust, advocacy, fit, and values that shape consumer perception.
  • Actionable use cases for marketers, strategists, and brand leaders looking to boost resonance, drive loyalty, and future-proof their brands.

Brands like Band-Aid, Dawn, Sony, and Dove are setting new standards—not just for inclusion, but for market relevance and growth. Are you keeping pace?

Built from over 26 billion consumer data points, Collage’s B-CFQ is the most robust cultural intelligence metric available. Whether you’re looking to benchmark your performance, identify high-growth segments, or enhance your brand’s emotional resonance, this report provides the roadmap.

Download the white paper now to gain the competitive insights your brand needs to connect, resonate, and lead in a rapidly evolving marketplace.