Drive Brand Relevance with Asian American Consumer Cultural Traits: Essentials of Asian American Consumers
Collage Group’s presentation, Drive Brand Relevance with Asian American Consumer Essentials, explores three areas of our consumer fundamentals research.
Alcoholic Beverage Company Fueled Business Growth with Multicultural Consumers
Solution Collage Group developed a Cultural Fluency Roadmap to guide the brand in achieving their business objectives. This included:
Improved Online Experiences Fuel Cultural Resonance with Hispanic Consumers
Global FinTech Company with $7 Billion Revenue How a world-leading fintech company is applying Collage Group’s cultural insights to drive enhancements in the online financial experience. Challenge Believing Hispanic consumers preferred in-person and in-language tax preparation and advice, an online tax preparation company’s Senior Marketing Manager was eager to deepen the company’s understanding of this rapidly growing consumer segment. […]
Deep Cultural Insights Informed Mobile Device Brand’s Pride Campaign
Industry: Technology GLOBAL CORPERATE REVENUE: $183 BILLION To demonstrate the company’s commitment to diversity, equity, and inclusion, a global brand of consumer electronic devices planned an integrated brand campaign for Pride Month. As an organization, their objective was to engage multicultural audiences authentically and sustain conversation with diverse consumers. The electronic devices company aimed to shine […]
Why Cultural Fluency Matters
Embrace Cultural Fluency for brand growth with Collage Group's cultural intelligence engine. Access deep consumer insights to enhance brand positioning.
Cultural Intelligence Engine
Unleash the power of cultural intelligence to fuel brand growth. Access the deepest data science engine fusing consumer, brand and industry insights.
Member Stories: Meet the Brands Winning With Today’s Consumers (Cultural Fluency Examples)
Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
Celebrating Hispanic Culture: How Iconic Brands Are Turning Cultural Insights into Impact
Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Engage Black Gen Z with Intersectional Group Traits
Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Engage LGBTQ+ Gen Z with Intersectional Group Traits
Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.