"cultural traits" - Page 5 of 9 - Collage Group

Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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CultureRate: Better Target Your Brand While Driving Halo Effects in Ads

David Evans

Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.

Start 2022 Strong with New Diverse Consumer Insights

Mollie Turner

More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?

Revealed: Top 20 Ads and Brands Resonating Across Diverse America

Quintin Simmons

Lysol, Netflix, Google, and Band-Aid rank among the most Culturally Fluent brands in our analysis of more than 500 brands and 200 ads across the last 18 months.

How Great Brands Are Engaging and Celebrating Hispanic Culture

David Evans

From leadership and literature to music and art, Hispanic Americans have made substantial contributions to shaping the rich cultural fabric of the United States.

Essentials of Millennial Consumers, 2021

Katie Hockstein

Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.

Unlock Hispanic Identity to Propel Brand Growth

Elizandra Granillo

Explore Hispanics’ evolving identities and actionable Group Traits in our 2025 Hispanic Consumer Focus, featuring unique perspectives, motivations, and trended insights.

News Articles Archive

April Vincent

Read about our cultural intelligence featured in Ad Age, Forbes, AdWeek, Media Post and more.

White Paper – Ways to Win with Gen Z

Elizabeth Jackson

Gen Z Consumer Focus 2025: Balancing identity, ambition, and activism with community, wellness, and pragmatism.

Engage American Parents through Influencer Marketing

Lauren Goldberg

Learn best practices for influencer marketing when appealing to Parents, including top social media channels, influencer qualities, and content strategies.

Drive Brand Relevance with Gen Z Consumers

Natalie Griffith

Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.