Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with audience and brand-specific, actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Tag: alcoholic beverages

21+ Hispanic Holidays & Occasions: A Toast to Life

Elizandra Granillo

Hispanic adults infuse everyday life with celebration. Explore how tradition, connection, and premium choices shape cultural moments.

The Millennial Pour: Trends & Routines in Beer Drinking

Natalie Griffith

52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency. Millennials are changing how beer is chosen, enjoyed, and shared. Once the force behind the craft beer boom, Millennials remain the most adventurous beer drinkers. They rotate between craft IPAs, seasonal releases, […]

For Gen Z, IRL Streamers and Creators Have Replaced TV and Film

Heidi Khaled

Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity, and cultural influence.

Millennials on Tap: Trends, Behaviors, & Brand Opportunities

Lauren Goldberg

Explore how Millennials are reshaping alcohol trends through balance, premiumization, and intentional experiences across drinking occasions.

Why Trust Is the Next Battleground in Alcohol Marketing

Jack Mackinnon

Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.

Strengthening Impact Through Shared Values and Inclusive Campaigns

Jenny Wolski

Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving culture.

Leverage Gen Z Trends for Brand & Business Impact

Giana Damianos

Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.