Tag: consumer spending
Gen Z Passion Points
What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.
Gen Z Passionate About Travel, Eager to Explore the World
The desire to travel is a key interest among the majority of Generation Z consumers, with more than half (60%) stating they have a strong urge to travel.
In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
Essentials of Black Consumers
Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Engaging Women Small Business Owners
American small businesses drive the America economy, and the number of women-owned small businesses is growing.
Essentials of Millennial Consumers, 2022
Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Parents & Kids: Category Essentials
Part of understanding parents and kids is appreciating how decisions are made in specific categories. Explore usage, drivers, and channels for specific categories that are top of mind for parents and kids, as well as additional insights brands need to fully understand parents and how they differ across diverse segments.
Essentials of Asian American Consumers
Collage Group’s Essentials of Asian Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Connect with America’s Diverse Parents
Are you effectively engaging the 62 million parents currently living in the US with kids under 18? To win in a rapidly diversifying America, it’s crucial to understand these individuals and how they’re raising their children.
Essentials of Gen Z Consumers
Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.