Tag: cultural fluency

Consumer Spending and Financial Behavior | Fall 2025

Lauren Goldberg

Discover key fall spending trends and how multicultural consumers are reshaping financial behavior in the U.S. with emerging insights and market signals.

Joy in Every Tradition: A Guide to Multicultural Winter Holidays

Jenny Wolski

Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing during this key seasonal moment.

America Now 2026: Understanding the Consumer Response to a Nation in Flux

Katya Skogen

Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and genuine connection.

Ask Collage is Live: Redefining How Brands Discover Growth

Elizabeth Jackson

Today, we officially launch Ask Collage, a groundbreaking advancement in our mission to redefine how brands discover new growth opportunities.

Unlocking the Hispanic Consumer Mindset: Culture, Media, and Trust

Heidi Khaled

Unlocking the Hispanic Consumer Mindset Hispanics are the fastest-growing multicultural consumer group in the U.S.—and one of the most influential. With their expanding size, cultural impact, and purchasing power, this audience is shaping the future of American culture, media, and brand engagement. Collage Group’s latest insights uncover how Hispanic consumers’ values, habits, and expectations are […]

Cultural Fluency: The Strategic Growth Currency for Today’s Marketers

Elizabeth Jackson

Discover how cultural fluency drives brand growth by connecting with diverse audiences authentically and effectively.

Q2 2025: C-Pulse™ Trends

Katya Skogen

Discover how multicultural and Gen Z consumers are shaping trends in AI, finance, wellness, and media in the evolving 2025 U.S. market.

Consumer Reactions to Tariffs and Price Increases

David Albert

A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.

Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth

Jack Mackinnon

Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.

Reach Consumers at Pivotal Moments with New Life Stage Insights and Audiences

Gregory Cypes

Understanding when consumer audiences are making key life decisions is just as important as knowing who they are.