Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Alpha, Gen Z, Millennials,
  Gen X, Boomers
- Parents & Kids
  Parents, Kids
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- See It in Action
  Always on audience intelligence, brand intelligence, and category intelligence on the why driving purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- Reports & White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Tag: cultural fluency

Person in an airport pushing a cart

Skyward Bound: How Airlines Are Winning (Or Losing) Gen Z’s Cultural Loyalty

Jack Mackinnon

See which major airlines are solidifying their status with Gen Z and which risk falling behind.

Group of Gen Z kids smiling at and taking a photo

How Brands Can Balance Trust with Trends to Build Authenticity with Gen Z

Jack Mackinnon

Ready for a high-performing Halloween? Learn how to capture high-value spending from Parents, Gen Z, and LGBTQ+ consumers.

Family dressed up for Halloween with carved, lit up pumpkins on the table in front of them

Unmasking Modern Halloween: How Parents, Gen Z, and LGBTQ+ Consumers Drive Spend and Brand Relevance

Nahian Sabriet

Ready for a high-performing Halloween? Learn how to capture high-value spending from Parents, Gen Z, and LGBTQ+ consumers.

Tourists in Europe

Culture, Innovation, and Value: Inside the Mind of the Modern Hispanic Traveler

Sophie Williams

Learn how Hispanic travelers' focus on cultural legacy and savvy choices sets new standards for the industry.

Hispanic sports fans cheering

The New Face of Fandom: Celebrate the Influence of Hispanic Sports Fans

Elizandra Granillo

Discover how brands can connect authentically with Hispanic sports fans.

Hispanic man holding a coffee and sitting on a park bench

Breaking Through With Hispanic Consumers Beyond Hispanic Heritage Month

Elizandra Granillo

Earn lasting loyalty by using key pillars of Hispanic representation to reflect the full spectrum of culture, identity, and everyday life.

Gen-Z_Home_Improvement_Brands

How Cultural Fluency is Reshaping Gen Z’s Choice of Home Improvement Brands

Jack Mackinnon

As Gen Z reimagines home improvement, big-box leaders accelerate while specialized players risk fading into cultural irrelevance.

Culinary_Mastery_Black_and_Hispanic_Home_Cooks

Culinary Mastery: Black and Hispanic Home Cooks Turn Their Passion for Food into Social Capital

Elizandra Granillo

Black and Hispanic consumers’ passion for cooking and baking turns the kitchen into a space for cultural pride, skill-building, and experimentation.

Decoding Gen Z Footwear Brands

Decoding Trends in Gen Z Footwear

Jack Mackinnon

Discover which footwear brands are expanding their cultural moat with Gen Z and which are losing ground.

Cultural Specificity Blog 2

What Three Winning Brands–Topo Chico, Native, and Apple Music–Teach Us About the Power of Cultural Specificity

Victor Paredes

See how Topo Chico, Native, and Apple Music use cultural specificity to build trust, connect with consumers, and drive growth.