Tag: cultural fluency
How the Best World Cup Campaigns Won by Putting Culture at the Center
Learn how Coca-Cola, Gran Centenario, and Adsmovil used cultural fluency to create winning FIFA World Cup marketing campaigns.
Turning Cultural Insights into Marketing Action
Cultural insights are valuable when they drive action. Brands that build cultural resonance translate insights into strategies, creative, and campaigns that authentically reflect how people live.
How Meijer Engaged Midwestern Sports Fans with Cultural Specificity to Gain a Competitive Advantage
Our research at Collage shows that brands creating real cultural connections with cultural intelligence are better positioned to earn consumer trust, increase purchase intent, and build lasting loyalty.
Acknowledge and Engage People with Disabilities to Drive Momentum
Explore how consumers with disabilities shape expectations, trust, and brand perception, and why cultural fluency is essential to reaching this segment.
Consumer Spending and Financial Behavior | Fall 2025
Discover key fall spending trends and how multicultural consumers are reshaping financial behavior in the U.S. with emerging insights and market signals.
Joy in Every Tradition: A Guide to Multicultural Winter Holidays
Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing during this key seasonal moment.
America Now 2026: Understanding the Consumer Response to a Nation in Flux
Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and genuine connection.
Unlocking the Hispanic Consumer Mindset: Culture, Media, and Trust
Unlocking the Hispanic Consumer Mindset Hispanics are the fastest-growing multicultural consumer group in the U.S.—and one of the most influential. With their expanding size, cultural impact, and purchasing power, this audience is shaping the future of American culture, media, and brand engagement. Collage Group’s latest insights uncover how Hispanic consumers’ values, habits, and expectations are […]
Consumer Reactions to Tariffs and Price Increases
A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.
Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth
Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.