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Tag: food and beverage

Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories

Jenny Wolski

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.

For Gen Z, IRL Streamers and Creators Have Replaced TV and Film

Heidi Khaled

Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity, and cultural influence.

Year-Round Joy: What Drives Hispanic Celebrations

Elizandra Granillo

Discover how Hispanic celebrations reflect family, heritage, and emotion—and why brands that honor these moments earn long-term consumer loyalty.

Top Brands for Asian American Consumers: Lessons from Marketing Leaders

Sudipti Kumar

Do you know the brands who are most effective in succeeding with Asian American consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.

America Now: Navigating Political Polarization

Jack Mackinnon

Do you know how to navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling? Our award-winning study, “America Now,” shares best practices for brands to fuel growth and navigate polarization with cultural fluency.

Beyond Halftime: Super Bowl Ads Culturally Deconstructed

David Evans

From Beyoncé’s powerhouse presence to e.l.f. Cosmetics’ courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel’s breakdown, uncovering the hits, misses, and the game-changing moments that define the future of advertising.