Tag: gen z
The Top Brands for Gen Z
Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen Z say they’re likely to buy from brands like Nike, Sour Patch Kids, CeraVe, and Duolingo in the near future. These top performers aren’t […]
Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories
This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.
For Gen Z, IRL Streamers and Creators Have Replaced TV and Film
Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity, and cultural influence.
The Future Is Multicultural: Why Brands Must Adapt Now
The multicultural marketplace is not just expanding – it’s transforming the very core of consumer behavior in the U.S. Today, multicultural Americans make up 43% of the population and are projected to become the majority by 2050. With Hispanic buying power alone expected to soar to $2.8 trillion by 2026, and Gen Z – over […]
Discover What’s Driving Cultural Change in America Today
Fill out the form to download your free copy now and uncover the data-backed strategies to meet the moment—and define the future.
Why Gen Z Is Turning Traditional — And What It Means
Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave of brand relevance.
Nintendo’s Switch 2 Ignites a Cross-Industry Moment
Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.
Building Trust across Generations in Home Care
Uncover how home care brands can build trust across Gen Z, Millennials, Gen X, and Boomers through transparency, identity, and reliability.
Why Trust Is the Next Battleground in Alcohol Marketing
Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.
Gen Z Is Driving a New Automotive Future
Gen Z is transforming car ownership and mobility expectations. Explore how brands can adapt to their digital-first, purpose-driven mindset.