Tag: generations
Millennials on Tap: Trends, Behaviors, and Brand Opportunities
Explore how Millennials are reshaping alcohol trends through balance, premiumization, and intentional experiences across drinking occasions.
The Future Is Multicultural: Why Brands Must Adapt Now
The multicultural marketplace is not just expanding – it’s transforming the very core of consumer behavior in the U.S. Today, multicultural Americans make up 43% of the population and are projected to become the majority by 2050. With Hispanic buying power alone expected to soar to $2.8 trillion by 2026, and Gen Z – over […]
Culture Over Money: What Brands Can Learn from Bad Bunny’s Stand for Puerto Rico
Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.
Strengthening Impact Through Shared Values and Inclusive Campaigns
Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving culture.
Boomers Aren’t Slowing Down – They’re Shifting Gears
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.
Engage Consumers across Key Life Stages: Financial Services
Explore financial priorities of consumers entering new life stages—having a baby, starting a job, or retiring—and how brands can meet their evolving needs.
The Longevity Revolution: Marketing to an Aging and Evolving America
Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape for the Longevity Revolution.
Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
Growing Beyond the Core: Accelerate Revenue With Incremental Audiences
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental Audiences.