Tag: generations

Building Trust across Generations in Home Care

Jack Mackinnon

Uncover how home care brands can build trust across Gen Z, Millennials, Gen X, and Boomers through transparency, identity, and reliability.

Gen Z Is Driving a New Automotive Future

David Albert

Gen Z is transforming car ownership and mobility expectations. Explore how brands can adapt to their digital-first, purpose-driven mindset.

Culture Over Money: What Brands Can Learn from Bad Bunny’s Stand for Puerto Rico

Elizandra Granillo

Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.

Strengthening Impact Through Shared Values and Inclusive Campaigns

Jenny Wolski

Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving culture.

Boomers Aren’t Slowing Down – They’re Shifting Gears

Giana Damianos

Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.

Engage Consumers across Key Life Stages: Financial Services

Jill Rosenfeld

Explore financial priorities of consumers entering new life stages—having a baby, starting a job, or retiring—and how brands can meet their evolving needs.

The Longevity Revolution: Marketing to an Aging and Evolving America

Giana Damianos

Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape for the Longevity Revolution.

Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence

Elizabeth Jackson

By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.

Growing Beyond the Core: Accelerate Revenue With Incremental Audiences

Elizabeth Jackson

From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental Audiences.

Predictions for 2025: How to Unlock Growth With Changing Consumer Trends

David Evans

Our predictions for 2025 offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity.