Gen Z Is Driving a New Automotive Future
The road ahead is changing—and Gen Z is in the driver’s seat.
For this digitally native, purpose-led generation, a car isn’t a status symbol. It’s simply a tool to get where they need to go. In fact, 63% of Gen Z say cars are “just for getting them to where they need to go.” That mindset shift is reshaping the automotive landscape.
For this digitally native, purpose-led generation, a car isn’t a status symbol. It’s simply a tool to get where they need to go. In fact, 63% of Gen Z say cars are “just for getting them to where they need to go.” That mindset shift is reshaping the automotive landscape.
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63%of gen z
say cars are just for getting them where they need to go.
Download the excerpt from Unlocking Gen Z’s Auto Mindset
Rethinking the Car—and the Consumer
With 68 million Gen Zers influencing today’s market, brands can’t afford to treat them like previous generations. Gen Z expects more: more flexibility, more personalization, more purpose. They’re redefining what mobility looks like—both in how they move and what moves them to act.
Traditional ownership models? Not compelling. One-size-fits-all marketing? Doesn’t resonate. Today’s leading brands are adapting fast, using cultural fluency and tech-forward thinking to meet Gen Z on their terms.
What Sets Winning Brands Apart?
In our latest playbook, we explore how top automotive brands are evolving their strategies to align with Gen Z’s values—from digital-first experiences to inclusive storytelling and app-native design thinking.
Curious what it takes to futureproof your brand in the age of Gen Z?
Get a sneak peek
Download the excerpt from Unlocking Gen Z’s Auto Mindset and discover the cultural strategies helping brands accelerate growth.