According to the Big Shift, multicultural patients have contributed $47.1 billion to the health care industry growth since 2006; Asians alone contributed $11.8 billion. This number will rise as Asian populations continue to grow – but how can marketers ensure that they are reaching and engaging them in the best ways?
The health care industry is fraught with change. Between insurance legislation changes and the visible rise of health tech, the industry is in constant flux. However, there’s another incredibly important shift occurring inside the doctor’s office, that receives less attention. The increase in multicultural patients.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
