Tag: hispanic
America’s Iconic Brands Most Effective at Winning Hispanic Consumers
I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
Understand and Embrace Multicultural Consumer Media Habits and Channels
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Brand Leaders from Paramount, H-E-B and Adsmovil on Engaging and Celebrating the Hispanic Culture
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Holidays & Occasions: Hispanic Heritage Month
Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration.
Understanding Hispanic American Acculturation
The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.
Advertising to Hispanic American Consumers: Learnings from CultureRate:Ad Analysis
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.
Essentials of Hispanic Consumers
Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Guard Against Recession with Cultural Insights
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
Talking About ‘Inflation’ May Backfire for Brands
It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.